“A complex product, made explorable.”
The challenge
For a major agricultural brand, through an agency, the need was to make a complex product explorable: to understand it not from a datasheet, but by moving around it, opening it, seeing it in different contexts.
The challenge wasn't a single 3D scene, but a reusable engine: one that could hold different models and scenarios and talk to the client's interfaces. Here we show our version, with our own models and scenarios.
The solution
The project's strength is modularity: changing product or environment doesn't mean redoing, but recomposing. And every point in the scene can drive the rest of the interface.
Recompose, don't redo
Models and scenarios are interchangeable: day/night, indoor/outdoor, different products in the same structure. The engine stays the same, only what it loads changes.
The scene that drives the interface
Hot points in the scene position the camera and, at the same time, dispatch events to third-party interfaces: 3D navigation and the client's UI stay in sync.
Rotate, switch scenario, open the hotpoints: the explorer runs live in the browser.
The architecture
A realtime rendering core, a library of interchangeable assets and an events layer that makes it a component inside larger systems.
A performant WebGL scene, camera and lighting handled in code.
Interchangeable library: products, environments, lighting conditions.
Dispatch to third-party interfaces: 3D as a system component.
The proof
For confidentiality reasons we don't show the brand or the original product. The demo uses assets built specifically to represent the engine's capabilities, highlighting its modularity, integration and behavior across different scenarios.
Same engine, different models and scenarios (day/night, indoor/outdoor) · video and live demos available · brand undisclosed.
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